Based on the results from the Business Assessment, it looks like your business may be facing some challenging issues. Even though it might not be smooth sailing right now, there’s usually a way to get to calmer waters.
There have been countless other businesses that have sailed these waters and found their way through. We’d like you to meet one them. His name is Dante.
“I started my business to follow my dream. The business started out fine, but lately, we haven’t been doing that well. Sales are falling and bills are getting harder to pay. I’m spending so much time thinking about the business that it’s not as fun as it used to be. I’m beginning to wonder if I made the right choice”
Dante owns a small upscale dining establishment in Manhattan. During his first few years, Dante has had great success with his restaurant. He had a good location. He had solid reviews. His cuisine was new, and the design of his restaurant was awesome. However, during his second and third year of operation, that situation had changed. He was losing money & customers. He was having a tough time.
How We Helped Dante
Dante was referred to us. When he came in, that initial picture had changed. During his second year of operation, he noticed that he had more tables open than usual. He thought he would change up the menu, spend some money on advertising, and push for more Yelp! And Google reviews.
After 6 months of this, he started to become increasingly concerned. People had simply stopped coming as often. He didn’t know why. The lack of customers was putting a financial strain on the business. He was late paying some suppliers so his business credit has taken a hit. There were of the company that Dante couldn’t identify. A friend recommended that he talk to us
Dante was worried about how he was going to stay in business. He had all the normal concerns. He was worried that the risks they took were the wrong ones. He blamed himself for how the business was going. He was anxious about what people would think if it didn’t work out. He was worried about living paycheck to paycheck in order to keep his business afloat.
He wasn’t alone, we told him. We said that nearly every small business goes through a period like this. We wish he had come sooner before things were in the state they were in, but after reviewing his case, we believed we could help him.
Dante's Turnaround Plan
We recommended the following 5 steps:
- Conduct a top-to-bottom review of his servers, outlining the specific expectations of the role. After secret dining a few nights, we had some immediate recommendations.
- Implement a consistent hiring process, plus institute a performance evaluation for servers at 1 mo., 3 mos., and 6 mos. to know if everything is remaining on the up-and-up.
- Keep the existing menu, but add either a creative special or a creative evening to keep his current customers while attracting new ones.
- Change the pricing on a few of the menu items, cut back a few hours, and clear a few tables.
- Stop advertising, and offer discounts for Yelp and Google reviews
This cost next to nothing to implement. There was extra management time required for the reviews, but knowing they would be reviewed by customers, immediately improved service.
It took a few months, but Dante was able to turn his business around
How can we help you?
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