Up & Coming
Some businesses are lucky enough to experience rapid growth right out of the gate. Fast growth can create its own set of challenges. These businesses can find themselves constantly trying to play catch-up. The key concern for these businesses is burnout.
Based on your Business Assessment Scores, it would appear that you are in this phase of development. Because you’ve been growing quickly, you may find that you are having a hard time keeping pace. You’re likely burning the candle at both ends. While not a bad problem to have, it’s not usually sustainable.
We want to introduce you to Alycia, who may have been experiencing the same challenges are you might be facing.
“I started my business to help patients feel better. The business is going great, but lately, I find that I’m spending so much time doing all this business stuff and now I don’t have time to see patients. it’s not as fun as it used to be. I’m beginning to resent being so tied to the business that I can’t enjoy life.”
With the explosion of dermal fillers and other anti-aging products, Dr. Alegra’s practice is currently growing dramatically. She is overworked, overwhelmed, and stressed. It’s all so new to her. She was suddenly hit with all this “business stuff” and doing all sorts of tasks not remotely related to treating patients.
This is probably the most common problem we see. It easy to get overwhelmed with all the things that owners need to do because most professionals aren’t trained to do so. It’s easy to get caught off guard by everything that needs to be done to run a business well.
How We Helped Alycia
We told Dr. Alegra that this is a common growing pain that all businesses face. Look, they didn’t teach you how to run a business in medical school or during your residency so how would you know what to expect? We can help you tackle this business stuff so you can focus more on treating your patients.
So, what did we do with Dr. Alegra? First, we talked about how she ran her practice. Who was in charge of setting up appointments? Intake? Billing? and so on.
Once we had spoken with her, we could build out the business model. We quickly saw some opportunities for automation, hiring, and simplification.
The first task we needed to do was a classic delegation exercise.
There are crucial responsibilities that are best handled by you. What are they? Anything else should go to your support staff. We started by asking Alycia make a list of everything she does each day at work. Then, we asked her to mark each as critical vs. not critical.
We used the analogy of ‘keep’ vs. ‘toss’ when cleaning out a full closet of clothes. The key thing is to challenge yourself or have someone else challenge you to justify why each task is critical. On that same list, we asked her to mark those she felt she was good at doing vs. those she was not.
First, we took a piece of paper for each employee that she had. On that piece of paper, we wrote down what you think are that person’s skills, strengths, and weaknesses.
We looked at each non-critical task and tried to match them to an employee asking ourselves:
- Does the employee have the time/capacity to take on more work?
- Is the employee skilled enough to perform the task well?
- Does the employee show the potential to learn to perform the task well?
This is where those sheets of paper come in handy again. By taking the time to assign tasks, examine strengths/weakness, you’ve actually created job descriptions and development plans. This can sound really corporate (and it is), but corporations have these for a reason. It makes delegation easier. You already know who is good at what, so when new tasks arise, you know where to put them. You also know what skills a certain individual needs. This makes it clear as to what training is necessary for that person to grow.
After we completed this 1 day workshop, we had achieved:
- Alycia’s job descriptions
- Her key employee job descriptions
- Job descriptions for hiring
- Clearly identified areas for automation
Following the workshop, we helped Dr. Alegra recruit staff to fill the vacant positions, and we provided software recommendations for automation.
Once the people and systems were in place, Dr. Alegra was able to focus the majority of her time treating patients
Dr. Alegra has a thriving practice, and she has since expanded to two locations. We helped her with her expansion as well. We are thrilled that she is doing well and feeling rewarded.
I went to ProStrategix feeling pretty stressed out. I wasn’t sure if they could help or just give me more things to do. I couldn’t believe the difference one day could make. When I left, I felt more in control than I had for a while. They were so helpful in recruiting my new hires and setting up my systems. I was thoroughly pleased.