3 Golden Rules to Nail a Pitch

golder rule nail pitch

It’s amazing how many pitches are wasted. They could have easily been saved by following these three golden rules to nail a pitch.

Unsure of how to take your business from good to great? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.

First Golden Rule to Nail a Pitch: Have an elevator pitch that is less than 10 seconds

First, investors are busy.  They hear thousands of pitches every day.  If you can catch their attention in the first 5 seconds, you’ve succeeded at the first golden rule to nail your pitch.  If you can’t communicate the essence of your idea in less than 20, you’re sunk.  For how to write a pitch, see our post “How to Write an Elevator Pitch in less than 10 minutes”.

Have a pitch deck with no more than 10 slides

Second, you have to prove that you’re worth an investors time.  If they are leaning in after the first 2 slides, you’ve nailed the second golden rule to nail your pitch.  If you take more than 15 minutes to get your idea across, say thank you and leave.  Remember this simple fact: The person who does the most talking is losing.

Have a complete business plan ready

Finally, it all goes back to valuing the investor’s time.  He or she doesn’t want to have to work to make sure you have your ducks in a row.  Producing a plan when asked means you’ve just nailed the third golden rule to nail your pitch.  Time is money to you as well, so any lost pitch is money thrown out the window.

Fortunately, you don’t have to do this by yourself.  At ProStrategix, we offer fundraising advice and guidance for those seeking to raise capital.  We also provide some free do it yourself tools. For other free tools and classes, you may want to visit your local chapter of SCORE.

At ProStrategix, we know you have concerns.  We’re designed to help give you the business support you need so you can focus on doing what you love.  If you would like to learn about how we might be able to help you, please contact us.

How to Write an Elevator Pitch is Under 10 Minutes

elevator ptich

A strong elevator pitch is a primary tool when looking to raise funds.  Most entrepreneurs are so passionate about their ideas that it is really very challenging for them to write their elevator pitch succinctly. 

So much is exciting, and everything is important.  However, an investor is only interested in two things: Is the idea unique and differentiated?  Is it feasible?

We offer a simple hack below. Other sources, such as Business News Daily, offer a more elaborate approach. Which every you chose, and effective elevator pitch is critical to the fundraising process.

Your business is doing well. But what’s next? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.

Simple Hack to Write an Elevator Pitch

Here is a simple hack to writing an elevator pitch which gets to those two points quickly and clearly.  It’s just two sentences, but they contain all the information a potential investor needs.

[Enter Company Name] is the ONLY [Enter Industry or Competitive Set] that provides [Unique Point of Difference].  That’s because [Support Claim #1] and [Support Claim #2].

That’s it.  Done.  Let’s look at an example of a fictional elevator pitch for an electric car.

An Example of How to Write an Elevator Pitch

Turbo X is the ONLY electric car that provides zero carbon emissions without sacrificing performance.  That’s because our patented engine design, which provides rapid acceleration, and our patented battery, which provides up to 300 miles/charge.

See how succinct that is.  In less than 5 seconds, you’ve conveyed how you are unique and why.  You’ve also proven your knowledge of the key drivers and needs of the category.  It shows your mastery of both.

Key Points: Knowledge of the Category, Company, and Its Unique Place within it.

Of course, it implies that the investor is knowledgeable about the category, but you shouldn’t be giving an elevator pitch to someone who isn’t.  They aren’t likely to invest in industries in which they don’t have experience.

The key to writing such a clear elevator pitch is to know your company, your market, and your unique position within it.  That can be the tricky part.  This requires a solid business model and competitive assessment, but it is well worth the time and investment.  Without it, your elevator pitch will not be as powerful as it should.

At ProStrategix, we know you have concerns.  We’re designed to help give you the business support you need so you can focus on doing what you love.  If you would like to learn about how we might be able to help you, please contact us.