A Small Business Guide to LinkedIn: Part 1

Small Business LInkedin Guide

LinkedIn can be a very powerful tool in B2B selling for Small Business. We don’t claim to be experts. We’re learning too. As part of our learning journey, we can across this amazing infographic from Headway Capital. While we think it is amazing, it’s a lot to take in at one time. To make it easier, we turned the infographic into a series of videos and slide shows that we believe make it easier to use. We call it the Small Business Guide to LinkedIn. 

Thinking about making changes to your business? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.

Why LinkedIn?

If you view LinkedIn as just a social media network, you’re missing the bigger picture. It’s is a powerful tool to promote your business, to learn about your market, and to connect with relevant peers. It’s a vast and highly educated network, with over 600 Million users. For more reasons why your small business should use LinkedIn, please watch this short video as a guide

So How Can You Create Your LinkedIn Company Page?

It’s relatively simple to concrete a company page on LinkedIn. If you’ve set one up on Facebook, or any other site, it’s just as simple. Here’s a short how-to guide on making a small business LinkedIn profile. 

At ProStrategix, we know you have concerns.  We’re designed to help give you the business support you need so you can focus on doing what you love.  If you would like to learn about how we might be able to help you, please contact us.

A Small Business Guide to LinkedIn: Part 2

Small Business LInkedin Guide

In our last post, we shared a guide to why LinkedIn is important and how to set-up your LinkedIn company page and how to post the right kind of content. In this post, we will discuss strategies for optimizing your page and building followers  in our second guide to LinkedIn.

Thinking about making changes to your business? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.

So, How to Post Content Effectively?

It’s very important that you post relevant content frequently. The rule of thumb is 1 to 2 posts per day. Yes, this is a huge time commitment. But, we hope that you, like us, feel this is an investment well spent. It also takes time. It can take 6 months to a year to gain the full benefit of your efforts. There will be many disappointments along the way, but persistence is key. 

A profile boost like as outlined in the video can deliver a more meaningful audience. Now, you can showcase your content to people who will find it more relevant. Did you know that nearly half of all B2B web traffic from social media originates on LinkedIn? That’s why it’s so important to have your page optimized so you can make the most of this organic traffic. For more about what you should consider posting, please watch the following guide to LinkedIn. 

How can you guide followers to your LinkedIn profile?

This is no small task. If you have completed the prior tasks, this should be easier. You have relevant content and an optimized page so new contacts will be able to gauge your value more quickly. There are no shortcuts to guide true followers to your LinkedIn. It takes effort. The video shows some ways that great ways to help. That said, you will still need to take the time to research the right contacts, read their profiles, find a meaningful reason to connect, and send a personalized invitation.  

At ProStrategix, we know you have concerns.  We’re designed to help give you the business support you need so you can focus on doing what you love.  If you would like to learn about how we might be able to help you, please contact us.

Planning for Small Business Growth: A Webinar

We wanted to start posting the first of our Small Business Bootcamp webinars with you. Today is our third webinar. Every small business eventually needs to grow in some way, whether expanding to new locations or adding to the current stock. Learn about the ways to plan for growth in our video below!

The Small Business Bootcamp is a LinkedIn group and weekly newsletter that provides information on how to provide for your small business. We discuss everything from marketing to employment to getting loans and more. Once a month we provide a webinar that outlines a content stream that we then talk about for the rest of the month.

Thinking about making changes to your business? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.

In November, we put out this video about what to know. It is based in part on our article “If You Don’t Plan for Growth Now, You’ll Hate Yourself Later,” which gets deeper into some of the details about our webinar. Feel free to watch the video and reach out for more advice! We would love to provide it.

Here are some of the points of advice that we mention in the video:

      1. Focus on what you will need financially and with employees. Delegate if you need to.
      2. Make sure that you’re going to be ready to be put in a position where you will have responsibility. You’ll be the CEO of a new kind of company soon.
      3. Know what you need before you get a loan. And have a set business plan in advance as well.

All of these details are what will matter most in planning for growth. Growth is key to any small business, so get in the right mindset now.

If you want to know more, join our LinkedIn group. It might help you learn more. This group includes small business owners across the New York area who are in similar positions. We want to help small business owners, and how better to do that than communicating. 

Join us, won’t you?

At ProStrategix, we know you have concerns.  We’re designed to help give you the business support you need so you can focus on doing what you love.  If you would like to learn about how we might be able to help you, please contact us.

The Perils and Perks of the Gig Economy: A Webinar

The Perils and Perks of the Gig Economy Presentation

We wanted to start posting the first of our Small Business Bootcamp webinars with you. Today, let’s share our second webinar, about how to navigate the gig economy. From archaic laws to strange situations to modern issues in the political sector, there is a lot to discuss. Feel free to watch our video now, it may save your business a lot of struggle down the line.

The Small Business Bootcamp is a LinkedIn group and weekly newsletter that provides information on how to provide for your small business. We discuss everything from marketing to employment to getting loans and more. Once a month we provide a webinar that outlines a content stream that we then talk about for the rest of the month.

Thinking about making changes to your business? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.

In October, we made our second video about the gig economy and the pitfalls that occur in it. It is based in part on our article “We Use Gig Workers. Why You Should Too.” That post was far more about our experience. This video, however, gets into the history of the gig economy and why it is unsustainable in 2019. In other words, a lot has changed in the gig economy, and it is important to know more about it.

Here are some of the points of advice that we mention in the video:

      1. Know the history of the gig economy. It goes back so far and it still has problems. Our jobs system is still screwed up since the New Deal
      2. The current system is changing, as evidenced by the recent deal with Uber from earlier this year in California. That was a major change in policy, and it isn’t the end
      3. More than anything else, stay aware of what you’re asking of our employees. Know the difference between contract work and employee work.

All of these details and more are in the video. We also provide some examples that might be important for you to know about. If you want to know even more, feel free to contact us!

If you want to know more, join our LinkedIn group. It might help you learn more. This group includes small business owners across the New York area who are in similar positions. We want to help small business owners, and how better to do that than communicating. 

Join us, won’t you?

At ProStrategix, we know you have concerns.  We’re designed to help give you the business support you need so you can focus on doing what you love.  If you would like to learn about how we might be able to help you, please contact us.

Marketing Content That Sells: A Webinar

The Header for the Marketing Content That Sells Video

We wanted to start posting the first of our Small Business Bootcamp webinars with you, so let’s begin with our first webinar, about how to develop, create, market, and manage content that sells. From advertising to communicating, content marketing is something every business does on some level.

The Small Business Bootcamp is a LinkedIn group and weekly newsletter that provides information on how to provide for your small business. We discuss everything from marketing to employment to getting loans and more. Once a month we provide a webinar that outlines a content stream that we then talk about for the rest of the month.

Thinking about making changes to your business? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.

In September, we made our first video about marketing content that sells. It is based in part on article Marketing Content That Sells & How to Create It, which gets deeper into some of the details about our webinar. Feel free to watch the video and reach out for more advice! We would love to provide it.

Here are some of the points of advice that we mention in the video:

      1. Begin with a strong attention-getting opener
      2. Focus on the Insight, the thing that hits people in their core
      3. Storytelling is what people remember at the end of the day

All of these details are what will matter most in building content. Marketing content to sell it isn’t always easy. But we want to help you through it. 

If you want to know more, join our LinkedIn group. It might help you learn more. This group includes small business owners across the New York area who are in similar positions. We want to help small business owners, and how better to do that than communicating. 

Join us, won’t you?

At ProStrategix, we know you have concerns.  We’re designed to help give you the business support you need so you can focus on doing what you love.  If you would like to learn about how we might be able to help you, please contact us.