As opposed to long-term and retained talent, gig workers provider short-term support when you need it. These workers are key to enabling us to effectively delegate. Consequently, we can focus most on building our business. If you are not tapping into the gig workforce, you should. Delegation is critical in any small business, no matter the size. Embracing a different kind of workforce could really help you in the long run.
Your business is doing well. But what’s next? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.
Small Business Owners Tend to Take on Too Much
The payroll provider OnPay states small business owners spend almost 40 hours a month on HR and payroll. That’s a full workweek. And that’s just one (important) example. If you are spending so much time running the business, when is there time left for what you want to do? A gig worker could help. Referring again to our post on Pain-Free Delegation, we need to look at our list of what we can delegate and how. That way, you can see where you need the most help.
Gig Workers Can Do What You Hate
What you hate to do the most? Because let’s face it, there’s always a task that you put off until the last possible second. I have gig workers do my extra jobs; could a gig worker help you?
For many of our clients, it’s their books. They just hate it. Luckily, this is one area where the gig workers can help. There are plenty of reputable accountants and bookkeepers who can help. If you are in the New York City Metro Area, we can happily recommend some.
The key is to find what you consider a chore and see if there is a gig worker who can help. Often, they’re waiting in line happy to help.
Gig Workers Can Do What Don’t You Know
Here you need to be brutally honest with yourself. While we tend to think we can learn anything, there is a difference between the ability to learn something and whether you should learning it.
For us, it was social media. I know it. I’m functional in it. I know I could become an expert in it. However, I chose a gig worker for it because my time was better spent building the business. There were hundreds of great candidates that knew more than I did. Thus, frankly, it didn’t make sense for me to invest my time to become as good as they are.
For many small business owners, they are missing some of the key business skills. Maybe it is accounting, marketing, finance, etc.? It’s not worth your time in learning all these skills when there are a ton of gig workers who can help.
How do you access the quality of skill you don’t have? It’s tough, but most gig worker websites now have competency tests that can help. In our post, “How to Learn More About Business for Free”, we also provide a few resources you can tap into which can help.
Ok, You’re Not Picasso
Not everyone is a talented artist or a great writer. Here’s another area where gig workers can help. Professional headshot for LinkedIn. Videographers for short-branded videos. Web Design…the list goes on and on.
Finding gig workers for these tasks are relatively easy. Sites like Thumbtack, Fivver, etc. have plenty of willing workers. It may cost more than a DIY project, but do you want your Brand to look like a DIY project? For more creative types, DIY is more than sufficient. For others, it’s likely not. It’s about being honest with yourself.
In summary, the most important resource you have as a small business owner is time. Be wise how you use it.