It should come as no surprise. We use LinkedIn to boost our small business. Why? Even though LinkedIn has become more crowded and the audience a bit more jaded, it’s still one of the best platforms for Business-to-Business (B2B) selling. This is one of the main ways to turn your small business from something starting out into a more contact-driven group. In some ways, it is a unique form of E-Commerce.
Your business is doing well. But what’s next? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.
#1. Realize that Building Your Network Takes Time
In reality, this is was my hardest lesson to learn. You can’t rush it. I don’t believe there is a magic formula that does the trick. It’s a time consuming, slow process. Brand building takes time. If you are going to invest in LinkedIn, which I would argue is worth it for B2B companies, you have to be willing to put in the time to boost results. If you’re using it to drive inbound marketing, be prepared for an uphill battle. But it is all worth the effort at the end of the day.
#2. Quality Content is Key
Keyword search is helpful. Hashtag research is as well. We do both. However, that doesn’t always correlate with engagement. We’ve found it the most helpful to track each post to see what gets the most views and the most likes. By doing so, we found patterns within our audience that we wouldn’t have found via the standard recommended tools. Again, this takes time and effort. But, we’ve seen it pay dividends in boosting the numbers of views and likes on LinkedIn.
#3. Social Selling Index
If you don’t have Linkedin Sales Navigator, you’re probably thinking what the heck this is. It’s a measure of how well you are doing in selling your services in a social format. One of the HARDEST things for me was to realize that this is about trying to build connections with others. I’m at a disadvantage. I didn’t grow up with social media. It was a hard concept to learn, and frankly, I am still learning. When I think of writing and video, I think formal. It took me a while to unlearn that behavior. But, if you enter it with a ‘how can we help each other’ mindset, it’s been my experience that it works better.
#4. Groups – Jury’s Out
I’m starting to wonder if there are just too many groups on LinkedIn. We run one. Small Business Bootcamp. We’ve been able to build it to over 400 people in a few months. It’s a great tool to share information with people who are interested in what we have to say. However, I just wonder if people are getting burned out on groups. We’ll just have to see.
Summary – We Love LinkedIn – Hope It Boosts Your Business Too!
If you are willing to put in time and effort, LinkedIn can be a great way to help boost your brand. By following the four steps we outlined, we think you will be more successful and happier with your experience. Will you still run into jerks – yes. It’s tough when you get a nasty reply when your intentions were good. But there are good people who are genuinely willing to help, and with effort, you can find them.