ProStrategix in the News

Here are six of the latest news stories either about or featuring contributions from the ProStrategix Team!
For more stories, check the categories above for more specific content!

MSN ~ Pharmacies

Here’s Why Pharmacies Are in the Back of the Store
“[p]utting the pharmacy in the back of the store is an almost invisible way stores trick you into spending more money. That's because prescriptions are "destination products," explains Brian Cairns, a marketing consultant who also has experience working with pharmacies.”

Readers Digest ~ Small Business Saturday

Reader's Digest

Why Small Business Saturday Is One of the Most Important Shopping Days of the Year
““Make a list of businesses near you that have similar clients or customers. It’s likely you share an interest in growing your businesses, so why not leverage them as your natural allies?” says Brian Cairns of ProStrategix Consulting.”

LegalZoom ~ Venture Capital

Is Venture Capital a Devil's Bargain?
““Like all financing options, no one gives you money for free," says Brian Cairns, founder of ProStrategix Consulting. "Everything comes with strings attached."”

US News Money -- LLCs

US News & World Report

How to Start an LLC
“With an LLC, you may be eligible for additional tax benefits. According to Cairns, the LLC is considered a pass-through entity for tax purposes, "meaning any profits or losses are directly passed through to the owner, partners or shareholders as income."”


Small Business Trends

White Label vs. Private Label
“The distinction between white label and private label are subtle,” Cairns says. “That’s why these terms are so easily confused. Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart). White label is a generic product, which is sold to multiple retailers like generic ibuprofen (Advil).”

persuasion by the pint podcast

Persuasion by the Pint

How to Generate More Leads: White Papers
On this episode, we’ll be discussing how to persuade prospects to do business with you using white papers and other forms of free reports. Brian Cairns shares his views.