- Have an elevator pitch that is less than 20 seconds
Investors are busy. They hear thousands of pitches every day. If you can’t catch their attention in the first 5 seconds, your chances of being heard drop dramatically. If you can’t communicate the essence of your idea in less than 20, you’re sunk.
- Have a pitch deck with no more than 10 slides
As above, investors value their time, and you have to prove that you’re worth it. If they are not leaning in after the first 2 slides, you’ve likely lost them. If take more than 15 minutes to get your idea across, say thank you and leave. Remember this simple fact: The person who does the most talking is losing.
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