Tips & Tools

Feel free to browse each of the categories above for much more in-depth and detailed information on the topics listed above.

Our Ten Best Business Tips and Tools

Whether you’ve been in business for years and are looking to step up your game, or if you’re realizing that you might not be doing as well as you should, we at ProStrategix have seen it all. In fact, we complied this list of the ten tips and tricks that we think you will need to know.

Read these tips and if you haven’t taken our Business Assessment Quiz yet, you can get more tips there. And follow through to our daily articles on small business news, written by ProStrategix CEO Brian Cairns!

We don’t just mean investing time or investing money, we mean investing in the future of your company.

Investing wisely in people, business processes, and business systems can ensure that you have the right people in the right roles at the right time. It can also ensure that you are efficiently driving demand so that accelerating growth leads to accelerating profits.

5 Shocking Mistakes Killing Your Growth

Your customers are people, and they have human needs and desires. It isn’t enough just to make a product they need or provide a service; you also need to be able to make them want YOU as well as your work.

It’s important to understand the emotional needs and emotional state of your customers. Emotionally satisfied customers are repeat business, which is one of key was to accelerate small business growth.

Accelerating Small Business Growth: 5 Proven Methods

3. Expand Your Business Wisely

Expanding your small business’s reach is important to continue to successfully grow, but that doesn’t make it easy. Expand through both finding new markets for products and by growing into new geographical areas in order to bring what you are passionate about to the widest audience possible.

However you decide to expand your small business into new markets, it’s important to make sure that your business can manage the additional demand by building scale smartly. Analyzing your business model is a good place to start, followed by revising your business and marketing plans accordingly. An ounce of planning can reduce a pound of headaches, and we‘re good at planning.

4 Tips for Expanding Your Small Business into New Markets
pain-free delegation

As a business owner, you can’t do everything you want to. So instead, find the right people to help you with your tasks. Find the employees who can take on your responsibilities, and encourage them to work with you to make the company as great as possible.

Pain-free delegation requires that you delegate the tasks that others can do better. So, on that same list, after you’ve marked critical vs. not critical, next mark those you are good at doing vs. those you are not. The list of critical tasks that you are ‘not good at doing’ will help with the next step, and will help you find the talents that can do what you don’t want to.

Pain-Free Delegation: A How-To Guide Tweet

As your business gets larger, it’s easier to lose way with what is happening inside of industry and how you fit into it. So set benchmarks and always remember to research what is happening in the world around you.

We write this daily blog because we use it as our means of benchmarking. It allows us to stay abreast of trends in the industry. If we see something new, we ask ourselves if we are doing this. If we are not, we see how we might incorporate it into our business. Next, we explore if there a way our clients can incorporate it into theirs.

5 Hacks to Increase a Small Business Owner’s Long Term Success

Having the aid of someone who has gotten loans before is helpful, but the biggest thing you need before getting a bank loan will always be a strong cash flow in order to pay the loan off. If you don’t it could cause problems for you down the line that you will regret.

You need to make a profit to pay off the loan. Lenders will look for evidence that you will have enough cash to pay off your debt. A business with stronger cash flow is less risky. Therefore, you are likely to get better rates. Again, timing is everything. Don’t wait until you are at risk of losses to try to secure a small business loan. If you do, it may be too late.

4 Tips to Secure a Small Business Loan
Hiring the right people and having the right employees can have a huge imact on revenue

Hiring employees can be difficult, and too often people are afraid to take chances on employees. But finding employees for your company is always important, and it’s helpful to know what you will hire them for.

If you don’t want to play it too safe with hiring, you often must spend the money before you see the reward. Investing wisely in people, business processes, and business systems can ensure that you have the right people in the right roles at the right time. It can also ensure that you are efficiently driving demand so that accelerating growth leads to accelerating profits.

The Hidden Risk in Playing it too Safe with Hiring

Building a business model and realizing why you got into business in the first place is a situation that you might not realize will be vital for your success. But by identifying how you will grow and what the value is in your company’s existence and by knowing who your ideal customer is, you will be able to plan successfully for your future.

Analyzing your business model can be tough. There are free tools available for SBA and SCORE. It is hard to be impartial, and sometimes our eyes don’t see what they don’t want to see. It can be helpful to have an outside perspective, who is not so invested. And that’s us.

5 Steps of Analyzing the Business Model

By knowing what your audience is and how you cater to them, it will help you to grow your business in the long run. It is the easiest way to find new customers and to hold onto the kinds of people you want to work with in the future, and it is a way to keep yourself and your company on target.

When writing a successful marketing plan, we start by defining the ideal target for your product or service. This is more than women 25-34. It’s understanding what emotional need you are trying to solve. We like to believe we are rational beings, but most human decision making is emotional, consciously or unconsciously.

4 Simple Steps to Write a Successful Marketing Plan

You got into business not simply to be successful but because you are passionate about something. Turn that passion into your asset, and sell on the emotional connection that you do have with your clientele. It will help you to succeed and it will help your customers to get the best service possible.

Without a good insight, even a riveting story won’t sell your brand effectively. An insight conveys a deep understanding of customers’ rational and emotional needs, that, when executed, can change behavior. Simply put, it’s when the customer says: “They get me”. A customer that feels understood is a customer ready for marketing content that sells.

How to Create Marketing Content That Sells