East New York: Find the Best Small Business Marketing Firm

MMZach, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

East New York: Slow to Gentrify

Unlike so many other neighborhoods in Brooklyn, East New York has not experienced the rapid gentrification of its neighbors. Gentrification has been slow and uneven.

While there have been some improvements like the Gateway Center mall in the early 2000s and 2010s, the neighborhood has not seen the income and property value increase of other areas. If anything, both have been treading water.

What East New York may lack in material wealth, it makes up for in community involvement. 

Why Web Design is Important in East New York?

The marketing challenges in East New York are more about efficiency and effectiveness. A great site, when used effectively, can help either one.

  1. Web Design in East New York is about being visible, at the right time, and at the right place.
  2. An effective web design that is easy to use can raise awareness inexpensively. 
  3. Mobile lets you target customers when they are nearby, relatively inexpensively. It is so much easier to get what you need when it's a short walk from where you are.

Get Right Small Business Marketing Help

Use the 6 Key Factors

6 Factors Great Small Business Marketing Agency

All great marketing starts with a strategy.

In other words, the small business has a clear understanding of their market segment, and they have a clear picture of how they can win. Strategic marketing is how you make this happen.

Measurement and Return of Advertising Spending are Must Haves

If there isn't a expected outcome and clear indication of your expected return, then find other help marketing your small business.

Testing is Key

If the small business marketing agency you found to help raise your visibility in your market doesn't have a testing and learning plan, find someone else

Digital Marketing Knowhow is Fundamental

Any small business digital marketing agency should have digital knowhow. But, you would be surprised that many don't. Before you accept marketing help for your small business, check their technical credentials. Do they offer email marketing? What does their own online marketing look like? How about social media marketing? What do their post look like?

Small Business Experience Can't be Beat

This probably goes without saying, but you'll want to make sure that any marketing help you hire has significant small business experience. Large company solutions won't work.

Risk Sharing

Marketing is inherently risky. When seeking marketing help, see whether they will share the risk with your small business.

Creativity Wins Points.

According to Best Designs, original graphics are the most successful. 

“Original graphics make up 40% of all successful visual content that accomplishes marketing goals, but 43% of marketers struggle with the consistent production of captivating visuals.”

Since we are communicating one message, the artwork that supports it must work very hard to support the message. This is where local market know-how can really help. Original photos and images of your business in East New York interacting with your neighborhood can add value.

It also helps with when your calls to action focus on local events in and around East New York or at your business location.

email marketing for small business call to action

Call to Action

Every email, no matter how trivial, should have a call to action. This is where all the hard work above pays off. If we omit one, we just wasted resources that could have been spent more cost effectively.

We cover email list building in great detail in our post on small business email marketing. Again, we will just hit the highlights here as it pertains to East New York. Every neighborhood has summer fairs. While these were severely impacted by COVID, in our post COVID world they should roar back with a vengeance. It would be smart to see if you could piggy-back off one or more of them.

Incentives, deals, free trials, and samples are all great options when developing your calls to action. See if you can partner with your neighbors to create a shared promotion. This way one shopper in East New York has two or more places to visit while out in the neighborhood.

Why Digital Marketing is Important in East New York?

The marketing challenges in East New York are more about efficiency and effectiveness.  Local digital marketing, when used effectively, can help either one.

  1. Local digital marketing in East New York is about being visible, at the right time, and at the right place.
  2. Once you identify the target, it is important to raise awareness as inexpensively as possible. 
  3. Local digital marketing lets you target the right customers when they are nearby, relatively inexpensively. It is so much easier to get what you need when it's a short walk from where you are.

Do They Give You a Guarantee?

Look, you want any small business marketing partner vesting in your outcome. Marketing is risking. So, you shouldn't have to bear all the risk. Look for small business marketing help that is confident enough in their skills to own some of the risks. If they are, then you know they genuinely want to help your small business succeed.

Small Business Internet Agency Realtime

Size of a Marketing Firm Matters

Size and local knowledge matter. That's been proven, consistently. Therefore, the quality of the help you receive depends on the knowledge of the area, plus the experience level of the team assigned to your business.

In truth, there are many different benefits that marketing firms of different sizes provides. As Liz O'Neill points out on the Precision Marketing Group blog, the help any small business marketing firm provides needs to match the scale you require.

If you need help with marketing your business, please do not hesitate to contact us.

Things to Remember…

If you're thinking about finding help in East New York for your small business, here are the things to keep in mind.

  1. Find a firm that knows your area. If your small business is marketing in East New York, you'll want help from someone who understands the lay of the land, character of the neighborhood, and the challenges its businesses face.
  2. Find a company you can trust. If you can't trust a business to have your best interests, you're already going to be left in the lurch. Make sure you have a guarantee that your business will be treated fairly by all parties.
  3. Get the size of help you need. A larger firm can provide more resources and can do more things. A smaller firm, on the other hand, can be less intimidating, with the added benefit of one-on-one help from the best the company can offer.

See more about Small Business Marketing in East New York. If you are more interest in the borough, you can see our Small Business Marketing in Brooklyn. If you want the full city, you can see our Small Business Marketing in NYC.